Influencer marketing is an excellent way to target specific audiences who may be interested in your products. The key here is choosing the right Instagram influencers for your needs and screening them to make sure they are legitimate. There are a few ways to find influencers:
- Search keywords and hashtags related to your niche.
- Try looking through the Explore page. As you’re searching, be sure to check follower counts and content to make sure it lines up with your own.
- Use tools like Dropship Spy or Ecom Hunt
- Use Google – just search for your niche + top influencers
Once you’ve got a list of influencers you’re interested in, you should spend some time vetting them out. Check websites like Social Blade to make sure their follower counts have steady increases – any big spikes may be a sign of purchased followers. Then, look at Phlanx to study their engagement rates. You can also search through their posts, likes, and comments. It’s important to note that a huge following isn’t always best – someone with millions of followers might get less engagement than micro-influencers.
Once you’ve decided on an Instagram influencer, send them a DM or look for a business inquiries email listed in their bio. You might offer affiliate links and commission or paid shout-outs. Whatever works best for your dropshipping business.
Shortening processing time as a dropshipper
Grow organic traffic
Although organic traffic takes more time, it’s essential in the long game. There are a few things you can do to optimize your profile. Have a clear, crisp profile photo – this can be your brand logo or your picture if you are more of a personal brand. Then, make sure your bio is clear on what you offer and includes a link to a well-made website or landing page. Shop your competition to make sure what you’re sharing is relevant.
Once your profile is set up correctly, you’ll spend the majority of your time curating content, following similar accounts, and engaging with people. The key to Instagram growth is posting consistently – users who post 7 times per week will see follower growth of 56% compared to 14% for users who post just once a week. So, decide on your brand image and aesthetic and get to posting. You should keep promotional posts down to about 20% or less. When you do post promotional or sales posts, they should fit in with your existing feed, but make them shoppable.
Finally, you’ll need to spend time studying your analytics to make sure your audience is engaging with your content. If you notice some posts doing really well and others lacking engagement, try to learn from them. Consider the type of post – photo, video, reels, IGTV, etc. Then consider the subject of the post – do infographics do best? Product photos? Photos with people in them? Play up whatever people want to see.
Final Thoughts
Use Tools like Schedulers and Instagram Bots
You have a dropshipping business to run, so you can’t spend all your time on Instagram. There are plenty of tools out there to make it easier for you. To make content sharing easier, you can batch content, then use a scheduler to post it. Batching content simply means setting aside a few hours or a day to create tons of content. Then, load that content into a scheduler like Hootsuite or Tailwind to do the work for you.
Instagram Bots are also available to help you manage and scale your account. With bots like Jarvee, you can set it up to act on Instagram for you. It will like posts, follow users, and perform other various actions. Within that, you can set parameters – for example, only interacting with users who follow specific accounts. These tools are especially helpful if you want to create multiple Instagram accounts that all point back to your dropshipping store.
Final Thoughts
It’s easier than ever to make money online, and dropshipping offers a huge opportunity. Whether you choose to utilize Instagram influencers, focus on organic growth, use a bot – or a combination of the three – there’s no wrong way to do it. The most important thing is consistency. So, what steps can you take today to use Instagram to grow your dropshipping business?
Written By
Jane Hardt
May 24th, 2021
