If you have an eCommerce shop, you’ve probably heard the term white labelling, somewhere along the way. But what are white label products, and is it a good option for your business?
Let’s find out.
What Are White Label Products?
White label products are items that are made and manufactured by one company and then branded and resold by another. Once the item has been branded, it will appear to have been made and manufactured by the company selling it.
White label products are complete products that are typically sold by more than one retailer. The difference, however, is the brand that backs the product. Selling white labelled products is an easy way to start and grow an eCommerce business, but it’s important to understand that there will likely be other retainers out there selling the same product(s) as you.
Pros and Cons of White Label Products
Understanding the good and bad sides of white labelled products will help you make the best decision for your business.
Pros:
- It is more affordable than designing and manufacturing your own products
- You can customize the way you market the product with your own branding
- It’s easy to adapt to a quickly changing market – you can order different products at any time.
Cons:
- Your product may be sold by other retailers
- Your inventory is limited to what the manufacturers offer
- You have to find a good manufacturer with high quality control in order to be confident that you are selling a top-tier product.
Shortening processing time as a dropshipper
How to Find White Label Products to Sell
There are many different ways of finding a product to sell under your own brand. First, you’ll want to make sure you’re looking for products that are going to fit into your niche. For example, if you sell candles it would make sense for you to stay in the home décor realm. Once you’ve decided on the type of products that you want to sell, you can begin to search for the best products to white label.
Here are a few more tips:
- Choose products that can be used year-round so you aren’t limited to appealing to seasonal shoppers.
- Conduct market research to see what people are shopping for but be sure to choose products that aren’t already oversaturated.
- Sell products that don’t have many legal restrictions.
- Create your own awesome logo that you can put on your white label products. This will help instill brand recognition and create loyalty, so people keep coming back to purchase from you again.
- Ask potential suppliers for samples. Be sure to ask the condition of the sample, and for tracking reports.
Final Thoughts
Fulfilment Strategies
White label products can be sold two ways: you can handle shipping yourself or allow a third-party order fulfilment center to do it for you.
Fulfilling orders yourself can be tough, especially if you have larger products or are a high volume seller. Self-fulfilment means that you are required to package, ship, and provide tracking numbers to each one of your customers.
Order fulfilment centers do all of that for you! They will contact your manufacturer, package up the items that your customers order, and ship it to them with a tracking number. You don’t have to worry about storing inventory or packing supplies when you work with an order fulfilment center.
Try Obor Desk Today
Obor Desk is a third-party order fulfilment center that will handle the storing and shipping of all of your white label products! Contact us today to learn more about what we can do for your eCommerce business.
Written By
Jane Hardt
May 7th, 2021
