Private Label Dropshipping
Private label dropshipping is a business tactic that is surging in popularity today. With new online businesses opening every day, and many of them selling similar products, it’s important to have a way to set your business apart from the crowd. That’s where private label dropshipping comes in.
What is Private Label Dropshipping?
To understand private label dropshipping, we must first define dropshipping. If you’re reading this, you probably already have an idea of what dropshipping is but let us reiterate: dropshipping is selling third-party products under your own business and brand. The third-party company stores and ships the products for you, so you are only responsible for marketing and handling customer service requests.
Now, private label dropshipping adds a level of personalization to the process. The products you sell from the third party come exclusively from a single supplier, which means you can offer products that directly communicate what your brand values most. In addition, private label dropshipping means that you can offer more consistently in your brand messaging since you are only working with a single supplier.
What Are the Benefits of Private Label Dropshipping?
The biggest benefit of private label dropshipping is the fact that your business is allowed to attach your logo and name to the products you sell. For example, if you sell clothing, the private label dropshipping company you work with will sew your brand’s logo into each pair of clothing they ship out for you.
This saves you, the business owner, time, and effort because you don’t have to worry about producing custom tags and sewing them in yourself – it’s all completed for you by a third party.
In addition, private label dropshipping helps strengthen your business as a legitimate brand. Every time your customers reach for your product, they will remember exactly where it came from. When someone asks, they will never have to say, “I can’t remember where I got this!” because that information will be readily available. When customers tell others about your product, it increases brand awareness and acts as a form of free advertising.
Finally, private label dropshipping can lower business operating costs. If you are currently selling unbranded goods from a third-party dropshipping company, you might be spending extra time, money, and effort on marketing to increase brand awareness and generate leads.
Goods that come attached to your logo will help strengthen customer-brand relationships automatically, so you can allocate your valuable resources in areas other than marketing and lead generation.
Obor Desk Has Private Label Dropshipping Solutions for You
No matter what your goals are with dropshipping, Obor Desk has a solution for you! We offer private label dropshipping, customized packaging, order processing and fulfillment, and so much more.
To get started, create an account today! Our team of Customer Service Representatives are ready and willing to help with account set up or to answer any questions you might have about our dropshipping process. We even have Obor Desk Mentors so you can get the most out of your dropshipping business!
We’re ready to get started when you are.
