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MOQ stands for “Minimum Order Quantity.” It’s the minimum quantity of products that a supplier is willing to produce or sell in a single order. Chinese suppliers often require MOQs for various reasons:


Economies of Scale: Many Chinese factories operate on tight profit margins, so they need to produce goods in large quantities to make production economically viable. The cost per unit decreases as the quantity increases due to efficient production processes, materials, and labor.


Production Efficiency: Smaller orders are often less efficient for manufacturers. It takes time and resources to set up machines, manage production lines, and ensure quality control. Larger orders amortize these costs over more units, making production more cost-effective.


Reduced Setup Costs: Setting up machinery and tools for production can be expensive. A larger order spreads these setup costs across more units, reducing the cost per unit.


Risk Mitigation: Smaller orders may not justify the time and effort required for production, particularly if a supplier has to source or manufacture specific materials or components for the product. MOQs help suppliers mitigate the risk of producing goods that might not be profitable.


Capacity Utilization: Chinese factories often have high demand for their production capacity. By setting MOQs, they can ensure they fill their production schedules efficiently, maximizing their use of resources.


While MOQs can be challenging for smaller businesses or those looking to test a new product, they are a standard practice in many manufacturing industries, not just in China


Chinese suppliers and manufacturers often require a Minimum Order Quantity (MOQ) for several reasons:


Economies of Scale: Large-scale production typically reduces the per-unit cost of manufacturing. Chinese suppliers are often set up for mass production, and they can produce goods more efficiently and cost-effectively when they manufacture larger quantities. This leads to better profit margins for the supplier.


Production Efficiency: Setting up production lines, machines, and assembly processes requires time and resources. Smaller orders may not justify these setup costs, making it more economically feasible to produce larger quantities in a single run.


Risk Mitigation: Manufacturing is not without risks. Suppliers may need to source specific materials, components, or even hire additional labor for a production run. By setting MOQs, suppliers ensure they are more likely to cover these costs and avoid producing goods at a loss.


Capacity Utilization: Chinese factories often have high demand for their production capacity. Setting MOQs allows them to ensure efficient utilization of their resources, filling production schedules effectively.


Quality Control: Maintaining consistent product quality is easier with larger production runs. Smaller orders may not be worth the effort required to maintain the same quality standards.


While MOQs can be challenging for small businesses or those looking to test a new product, they are a standard practice in many manufacturing industries, not limited to China. They help suppliers manage their resources and ensure profitable production.


To work with or around MOQ requirements, you can negotiate with suppliers, look for those with lower MOQs, explore alternative product designs or materials, collaborate with intermediaries who can consolidate orders, start with smaller orders to test market demand, or agree to customizations or modifications to meet MOQs. Effective communication and relationship-building with your suppliers are crucial in navigating MOQ requirements while maintaining a profitable business relationship.

What is the MOQ of Alibaba and AliExpress companies

Alibaba and AliExpress are two different platforms, and their Minimum Order Quantity (MOQ) requirements vary significantly:


  1. Alibaba:

Alibaba is a B2B (business-to-business) platform where businesses can connect with manufacturers and wholesalers.

MOQ on Alibaba can vary widely and is determined by individual suppliers. There is no fixed MOQ for all products or suppliers. It can range from small quantities to large bulk orders.

The MOQ is typically negotiated directly with the supplier, and you can often find suppliers willing to work with smaller quantities, especially for certain products or as a way to attract new customers.


  1. AliExpress:

AliExpress is a B2C (business-to-consumer) platform where consumers can purchase products directly from manufacturers and wholesalers.

On AliExpress, most products are designed for individual consumers, and there’s often no specific MOQ. You can buy single items or small quantities.

While you can purchase individual items on AliExpress, it’s not typically used for bulk or wholesale orders. If you need larger quantities, you may need to contact the seller directly to discuss bulk pricing.

It’s essential to understand the nature of each platform and its intended use. Alibaba is better suited for businesses looking to source products in larger quantities, while AliExpress is designed for individual consumers and small-scale purchases. When sourcing products, always communicate with the supplier to clarify their specific MOQ and pricing terms.

How to buy merchandise from China without MOQ

Buying merchandise from China without a Minimum Order Quantity (MOQ) can be challenging, but it’s not impossible. Here are some strategies to consider:


Look for Suppliers with No MOQ:

Some Chinese suppliers, especially on platforms like AliExpress, offer products with no or low MOQ. You can search for these suppliers and explore their product offerings.


Negotiate with Suppliers:

Even if a supplier mentions an MOQ, it’s worth reaching out to negotiate. Some suppliers are willing to accommodate smaller orders, especially if they have excess stock or if you’re a repeat customer.


Source from Wholesalers or Distributors:

Wholesalers and distributors often have lower MOQs than manufacturers. Look for businesses that specialize in distributing products from various manufacturers.


Consider Stock Products:

Some suppliers have stock products that are readily available in smaller quantities. These can be a good option if you don’t require custom-made or branded items.


Cooperate with a Buying Agent:

A buying agent based in China can help you find suppliers willing to work with smaller quantities. They can also assist with quality control and shipping.


Start with a Sample Order:

If you’re unsure about the quality or demand for a product, start with a sample order before committing to a larger purchase. This allows you to assess the product and supplier.


Build Relationships:

Developing a long-term relationship with a supplier can lead to more flexible terms over time. As you order more from a supplier, they may become more accommodating.


Trade Shows and Exhibitions:

Attending trade shows and exhibitions in China can connect you with suppliers who might be willing to work with smaller orders.


Custom Products:

Consider customizing products with your branding. While this may have a higher upfront cost, some suppliers are more willing to work with lower MOQs for custom orders.


Local Sourcing:

Look for suppliers in your own country who source products from China. They may have already handled the MOQ requirements and can provide smaller quantities.


If you want to buy directly from China without the minimum order quantity, you can contact OBORDESK, the only platform that helps you in sourcing from China. With OBORDESK you can order individual pieces, without the obligation of the MOQ if you decide to sell in dropshipping, or you can order wholesale goods with very low quantities.


Obviously you must also consider that the purchase of the single price in dropshipping is linked to the presence of a pre-existing stock while as regards the wholesale plus the MOQ salt, the lower the price of the single product because it amortizes the basic production costs.


And that’s not all! We also offer:


Free Warehouse Space if you purchase products in stock with us;

Updating your inventory in real time;

Quality control of AQL on your products before shipping them;

Custom shipping and customs clearance of goods;

Certified Products at B2B Prices

Personalisation of your products and packaging with your logo;

and more!


It’s important to communicate clearly with suppliers, be patient, and be prepared for variations in product quality or terms when working with smaller quantities. Building relationships and maintaining open communication can also lead to more favorable arrangements over time.

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